Research & Process
Good design solves problems
It is tailored to the client’s needs and goals. And it is rooted in the realities of the users. Our process always starts with research and dialogue where we strive to understand the project’s context, the audiences, and its stakeholders. The approach is iterative. Through exchanges with the clients, we progress towards a clear and strategic definition of the problem to be solved.
This propels our process forward where, in time, we switch from the language of words to that of images, sounds, and materials…
Working collaboratively, building one meaningful step after another, while being research driven, analytic and intuitive, striving for beautiful and unique experiences.
Table 1
There is no precise science behind crafting stories that “stick”. What we know is that time and energy invested into exploring and understanding an environment helps us better understand ourselves, strengths and weaknesses.
Table 2
There are many ways to define your core beliefs, values and mission — what matters is to find the right one for your business, mostly as a ground to get the key players within an organisation together to talk about it.
Table 3
The story we tell ourself and to the outside matters, because most of the time its through stories that we navigate the world we inhabit.